Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple? One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success. However, professional wedding planners will work only with experienced, well established photographers. They won’t risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner. If you are not yet at that point, there are other ways to establish your digital photography service for weddings.

Professional wedding planners only work with professional photographers who have the experience to prove they can deliver great photographs. Their reputation could be hurt by recommending a shoddy photographer. So to prepare for this you will need a decent portfolio of your work and testimonials from satisfied clients. But don’t worry if you haven’t got either of these, there are other ways into the business.

To build up a portfolio, offer your services in return for testimonials. Make sure you have the copyright for your photographs so that you can use these in your portfolio. Often your first client will be from your social circle, so get the word out about your service. Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding announcements in your local newspaper.

Contact the bride and offer your service. You can either send promotional material by mail or try phoning her. You can offer to take pictures of the bride’s house and the preparation for the wedding which can produce some great photos. This service is rarely offered by studio photographers, so this extra effort will make you stand out.

Offer to photograph events related to the wedding for example bridal showers, the rehearsal dinner or the gift opening. Another way to generate business is to contact people involved in weddings such as florists and bakeries, and inquire about leaving brochures or negotiating a referral fee.

Being inventive and creative in the way you approach business goes along way in wedding photography. For example try working with a local artist to produce scrapbooks for your customers. You will offer a completely unique work of art to hold your clients happy memories. As a final tip, make sure to please the bride. Make her happy, and your job will be a lot more enjoyable.

Tags: Biology and Technology